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ItвЂ™s a powerful new marketing channel in Mailchimp that helps you convert website visitors into customers after theyвЂ™ve left your store. ThatвЂ™s where Google remarketing ads come in. Remarketing primarily uses email to target people who have already done business with your brand. Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles. remarketing are in the tactics used to accomplish these goals. Help start building a lasting connection with the customers through brand awareness and recognition.Engage and target people who are most likely to make a purchase.Target audiences who already visited your site and are aware of your brand.'Retargeting' and 'remarketing' are pretty similar as they mean to achieve the same goals: Most people need to feel they know you before they decide to buy your product or service, and retargeting ads keep your brand top of mind for potential customers who arenвЂ™t ready to purchase when they first visit your site. Retargeting ads are a low-budget, low-effort way to showcase surplus products from your store to potential customers. As an online seller, youвЂ™ve probably dealt with slow-moving inventory at one time or another. This can be done with display campaigns using Google AdWords or through a Facebook retargeting campaign. Your retargeting ads will catch their eye wherever they go online, creating a clear path back to your store so they can check out whatвЂ™s new. People who are interested in your brand and visit your site are a great audience to target when youвЂ™re launching a new product collection. And promoting items your current customers love can even help convert visitors into customers and increase ROI for your ads. Retargeting ads are a simple, effective way to showcase your top-selling products. If your website gets at least 100 monthly visitors, Google remarketing ads are definitely for you. Retargeting is meant to be a long-term marketing strategy for businesses that already have a following.When should you use retargeting campaigns? And when you create retargeting ads in Mailchimp, weвЂ™ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us. Plus, itвЂ™s a lot more cost-effective than other types of advertising. Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products. A good marketing rule of thumb to help customers make up their mind about purchasing is to ensure they hear your message at least 7 times. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.Д«efore someone decides to buy your product or service, they need to feel like they know you. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. Starting your day right: Laurence Leenaert Self-improvement, brands to check out and things to see and do вЂ“ from food to fashion.

Industry deep dives, macro trends, and profiles of fascinating businesses and founders.ДЇor Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan.ДЄt first glance, the name of your business might not seem like a crucial factor in your success вЂ“ but getting it wrong could cause complications. How did a вЂBlack Founders MatterвЂ™ T-shirt design transform into a venture capital firm? According to founder Marceau Michel, it was almost completely by accident.

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How to win customers without social mediaДЄs social media ads become less effective, how else should you go about acquiring new customers? Louis is rich in history-and chocolate.Д¬ase studies and how-tos to take you from startup to scale-up and beyond. Students come here to learn from the best and get their shot at a billion-dollar industry.

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Kick start the holidays with this Second Act episode chock full of food, family, and tradition.

Listen as owners take stock of their journeys.ДЇamily comes first, especially this time of year. Singer-songwriter Shirley Manson talks to acclaimed musicians about their breakthrough songs.ДЄ year can transform a business. A collection of original content that celebrates the entrepreneurial spirit.